Six Electronic Proposed Billboards in G. R. Township

Hocul Advertising LLC is suing Grand Rapids Township because it will not grant permission to erect electronic billboards.  Under township ordinance off-site signs are not allowed.  Hocul Advertising had earlier filed suit in federal court, which ruled it did not have jurisdiction, so it has now filed suit in Kent County Circuit Court.

The company wants to erect six signs.  The addresses given in Jan Holst’s Cadence article are 4609 Cascade Rd., 660 Cascade West Parkway, 2300 and 2808 East Beltline NE, and 1000 and 1002 East Paris.  The East Paris billboards are close together, one facing I-96, the other East Paris.  Clicking on the map will pull up a larger version.

The court will have to determine the legality of the ban, but I hope it supports the township.  There are enough such billboards already.  They are obtrusive, which is exactly why Hocul wants them.  Day or night they blot the landscape.